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DRIVERS

OF DIGITAL

Access the IP behind The Digital Helix see the results of more than four years of primary research on the Digital DNA of successful digital transformations by answering 21 simple questions below. Once you finish, send us your answers to get a live comparison of your organization against you industry peers.

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Using the scale below each question, please indicate the level of importance of the following statement as a driver of digital transformation to your organization.

Select the response that best illustrates where you are as an organization now.

There has been a compression of the time it takes to match supply and demand in our industry because of digital transformation.

We do not collectively believe that this matters to us

Groups are talking about acting on this but are not in active development yet

We have seen some small changes in our business to respond to this

We have seen the results of experiments that prove what the upside could be here

We are formulating more extensive plans around this and looking to make changes elsewhere in the corporation

We are seeing key parts of the corporation now paying attention to how they perform with this driver

We will be fully embracing this pressure in our next major strategic planning cycle and it will lead to resources being significantly allocated to handling it

We have fully embraced this pressure over the last two years and the way we manage it makes it an asset for our business

Our business is increasingly focused on this pressure or driver as an advantage for our business

We have built our business so that this pressure or driver is a key advantage for our business

There is an ongoing shift in demographics of consumers or customers in our industrial sector that is leading to a different sense of their needs or entitlements.

We do not collectively believe that this matters to us

Groups are talking about acting on this but are not in active development yet

We have seen some small changes in our business to respond to this

We have seen the results of experiments that prove what the upside could be here

We are formulating more extensive plans around this and looking to make changes elsewhere in the corporation

We are seeing key parts of the corporation now paying attention to how they perform with this driver

We will be fully embracing this pressure in our next major strategic planning cycle and it will lead to resources being significantly allocated to handling it

We have fully embraced this pressure over the last two years and the way we manage it makes it an asset for our business

Our business is increasingly focused on this pressure or driver as an advantage for our business

We have built our business so that this pressure or driver is a key advantage for our business

There is a much more level playing field of information than ever before where by customers, consumers, partners and employee have transparent knowledge about what is going on.

We do not collectively believe that this matters to us

Groups are talking about acting on this but are not in active development yet

We have seen some small changes in our business to respond to this

We have seen the results of experiments that prove what the upside could be here

We are formulating more extensive plans around this and looking to make changes elsewhere in the corporation

We are seeing key parts of the corporation now paying attention to how they perform with this driver

We will be fully embracing this pressure in our next major strategic planning cycle and it will lead to resources being significantly allocated to handling it

We have fully embraced this pressure over the last two years and the way we manage it makes it an asset for our business

Our business is increasingly focused on this pressure or driver as an advantage for our business

We have built our business so that this pressure or driver is a key advantage for our business

Businesses can get near instant scale with digital technologies and can appear vastly bigger than they would be in a more traditional brick and mortar world.

We do not collectively believe that this matters to us

Groups are talking about acting on this but are not in active development yet

We have seen some small changes in our business to respond to this

We have seen the results of experiments that prove what the upside could be here

We are formulating more extensive plans around this and looking to make changes elsewhere in the corporation

We are seeing key parts of the corporation now paying attention to how they perform with this driver

We will be fully embracing this pressure in our next major strategic planning cycle and it will lead to resources being significantly allocated to handling it

We have fully embraced this pressure over the last two years and the way we manage it makes it an asset for our business

Our business is increasingly focused on this pressure or driver as an advantage for our business

We have built our business so that this pressure or driver is a key advantage for our business

Startups present a clear and present danger in our industry sector and could easily be key players in a short time frame.

We do not collectively believe that this matters to us

Groups are talking about acting on this but are not in active development yet

We have seen some small changes in our business to respond to this

We have seen the results of experiments that prove what the upside could be here

We are formulating more extensive plans around this and looking to make changes elsewhere in the corporation

We are seeing key parts of the corporation now paying attention to how they perform with this driver

We will be fully embracing this pressure in our next major strategic planning cycle and it will lead to resources being significantly allocated to handling it

We have fully embraced this pressure over the last two years and the way we manage it makes it an asset for our business

Our business is increasingly focused on this pressure or driver as an advantage for our business

We have built our business so that this pressure or driver is a key advantage for our business

Building around the idea that that change is a constant is now a reality because of digital transformation in our industry.

We do not collectively believe that this matters to us

Groups are talking about acting on this but are not in active development yet

We have seen some small changes in our business to respond to this

We have seen the results of experiments that prove what the upside could be here

We are formulating more extensive plans around this and looking to make changes elsewhere in the corporation

We are seeing key parts of the corporation now paying attention to how they perform with this driver

We will be fully embracing this pressure in our next major strategic planning cycle and it will lead to resources being significantly allocated to handling it

We have fully embraced this pressure over the last two years and the way we manage it makes it an asset for our business

Our business is increasingly focused on this pressure or driver as an advantage for our business

We have built our business so that this pressure or driver is a key advantage for our business

The idea of innovating seems to be easier because digital technologies let us solve for three traditional challenges at once – cost reductions, improved effectiveness and real innovative ideas and practices.

We do not collectively believe that this matters to us

Groups are talking about acting on this but are not in active development yet

We have seen some small changes in our business to respond to this

We have seen the results of experiments that prove what the upside could be here

We are formulating more extensive plans around this and looking to make changes elsewhere in the corporation

We are seeing key parts of the corporation now paying attention to how they perform with this driver

We will be fully embracing this pressure in our next major strategic planning cycle and it will lead to resources being significantly allocated to handling it

We have fully embraced this pressure over the last two years and the way we manage it makes it an asset for our business

Our business is increasingly focused on this pressure or driver as an advantage for our business

We have built our business so that this pressure or driver is a key advantage for our business

Many factors can become barriers or challenges for successful digital transformation, Some of these challenges may well matter more than others. Answer on this scale where you see your corporation. Our intent is to map your answers with those of other organizations in your industry to give you empirical evidence for what thrivers do in your industry for success.

Our executive leadership are fully engaged in digital transformation efforts on a daily or weekly basis, and their efforts go well beyond just mandating.

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Strongly Disagree Neutral Strongly Agree

When faced with failure, our organization does not withdraw or retreat from new projects

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Strongly Disagree Neutral Strongly Agree

Our organization fundamentally believes that digital requires different metrics to measure success in the digitally transforming world.

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Strongly Disagree Neutral Strongly Agree

Our digital transformation is well architected and highly collaborative across the organization.

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Strongly Disagree Neutral Strongly Agree

Our organization is mostly focused on building the right resources, skills and capabilities internally and uses only uses external resources as needed.

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Strongly Disagree Neutral Strongly Agree

As an organization we are very open to developing, experimenting and sustaining alternative digital strategies for our digital transformation processes.

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Strongly Disagree Neutral Strongly Agree

In our organization we leverage digital transformation across all functions and not just the customer facing ones

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Strongly Disagree Neutral Strongly Agree

DIGITAL

DNA COMPONENTS

Some or all of the following seven components maybe important in your organization. Our intent is to map your answers with those of other organizations in your industry to give you empirical evidence for what thrivers do in your industry for success so please think carefully where your organization is right now.

Our executives are like digital explorers in the organization. They are active advocates and enablers for the process of digital transformation.

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Strongly Disagree Neutral Strongly Agree

As an organization, we are very comfortable using information from new sources or even looking at new areas of interest and combining those insights into more traditional areas of interest.

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Strongly Disagree Neutral Strongly Agree

We believe that customers for us have a complex combination of experiences that need to be monitored and far better understood and acted on in order to thrive in a digital world.

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Strongly Disagree Neutral Strongly Agree

Our marketing and communications is planned together in one seamless and customer- centric way as a matter of course so that everything looks and feels similar even if a customer sees or listens or reads about it elsewhere.

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Strongly Disagree Neutral Strongly Agree

We fully understand all the key moments a customer would want or need to purchase a product or service from us.

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We work in very collaborative ways and share far more insights and information across the organization than ever before.

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We have changed the way we build strategy to be much more sensitive to handling evolving market conditions.

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Strongly Disagree Neutral Strongly Agree

Once submitted, you will receive a comprehensive report and we will contact you for a one on one comparison to the corporations in your industry. We invite you to bring in your peers for the 45 minute web conference or live presentation.

Thanks for submitting!

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Strongly Disagree Neutral Strongly Agree

Strongly Disagree Neutral Strongly Agree

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