learn from the
Wall Street Journal
BESTSELLER
THE DIGITAL HELIX
''In my role at Forbes Media, I have the good fortune and honor to meet personally with, write about and to conduct research among many hundreds of corporate leaders and entrepreneurs around the globe. Each is to a greater or lesser degree leveraging Welch's dictum and the parallels between those experiences and what I learned from reading The Digital Helix are striking.''
—Bruce Rogers, Chief Insights Officer at Forbes
PREFACE - THE DIGITAL HELIX.mp3
CH 01 - THE END IS NEAR, UNLESS.mp3
CH 02 - TRADITION IS THE ILLUSION OF PER
CH 03 - THE 7 DRIVERS TO ESCAPE THE OLD
CH 04 - THE TAO OF GETTING DIGITAL RIGHT
CH05 - DIVING DEEPER IN TO THE 7 CHALLEN
CH 06 - SMALL STEPS EQUAL GIANT LEAPS, B
CH 07 - THE IDEA OF THE DIGITAL HELIX, A


CH 08 - EXECUTIVES NEED TO BE DIGITAL HE
CH 09 - THEMES AND STREAMS OF DATA IS TH
CH 10 - CUSTOMERS HAVE EXPERIENTIAL PORT
CH 11 - MARKETING AND COMMUNICATIONS AS
CH 12 - SALES ARE CONNECTED MOMENTS, BUI
CH 13 - EVERYONE TOGETHER IS THE NORM, N
CH 14 - STRATEGY BECOMES IN THE MOMENT A
CH 15 - BUILDING OPTIMAL MINDSET AS A NO
CH 16 - OVER THE HORIZION TO A BRAVE AND
CH 17 - YOUR NEXT STEPS TO SUCCESS .mp3
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