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Wall Street Journal

BESTSELLER

THE DIGITAL HELIX

''In my role at Forbes Media, I have the good fortune and honor to meet personally with, write about and to conduct research among many hundreds of corporate leaders and entrepreneurs around the globe. Each is to a greater or lesser degree leveraging Welch's dictum and the parallels between those experiences and what I learned from reading The Digital Helix are striking.''

—Bruce Rogers, Chief Insights Officer at Forbes

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PREFACE - THE DIGITAL HELIX.mp3

00:00 / 26:23

CH 01 - THE END IS NEAR, UNLESS.mp3

00:00 / 19:01

CH 02 - TRADITION IS THE ILLUSION OF PER

00:00 / 28:50

CH 03 - THE 7 DRIVERS TO ESCAPE THE OLD

00:00 / 39:46

CH 04 - THE TAO OF GETTING DIGITAL RIGHT

00:00 / 19:04

CH05 - DIVING DEEPER IN TO THE 7 CHALLEN

00:00 / 1:03:58

CH 06 - SMALL STEPS EQUAL GIANT LEAPS, B

00:00 / 31:18

CH 07 - THE IDEA OF THE DIGITAL HELIX, A

00:00 / 17:05

CH 08 - EXECUTIVES NEED TO BE DIGITAL HE

00:00 / 27:58

CH 09 - THEMES AND STREAMS OF DATA IS TH

00:00 / 28:43

CH 10 - CUSTOMERS HAVE EXPERIENTIAL PORT

00:00 / 26:12

CH 11 - MARKETING AND COMMUNICATIONS AS

00:00 / 22:28

CH 12 - SALES ARE CONNECTED MOMENTS, BUI

00:00 / 28:30

CH 13 - EVERYONE TOGETHER IS THE NORM, N

00:00 / 27:15

CH 14 - STRATEGY BECOMES IN THE MOMENT A

00:00 / 27:01

CH 15 - BUILDING OPTIMAL MINDSET AS A NO

00:00 / 35:08

CH 16 - OVER THE HORIZION TO A BRAVE AND

00:00 / 25:27

CH 17 - YOUR NEXT STEPS TO SUCCESS .mp3

00:00 / 08:05